How to integrate product data on Wish

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Wish is an online e-commerce platform that facilitates transactions between sellers and buyers. The platform employs browsing technologies which personalize shopping visually for each customer, rather than relying on a search bar format. It allows sellers to list their products on Wish and sell directly to consumers. Wish acts as an intermediary handling payments but does not stock the products themselves or manage returns.

wish-page

Channel Info

What countries can you sell on Wish from?

AustriaBelgium
DenmarkFinland
FranceGermany
IndiaMalaysia
NetherlandsNorway
SpainSweden
United KingdomUnited States

What are some relevant industries for selling on Wish?

Beauty and Personal CareComputers and Electronics
ConstructionHealth and Fitness
HobbiesHome and Garden
ManufacturingSports

Important fields for your Wish product feed

Title- is the element that apart from image and price is most important on most channels. Here it is very important to convey the core features of the item while being very brief. For most channels this includes adding Brand, Color, Size, Material and Type into a title of often less than 50-100 characters.

Description – the keywords you use in both your title and description field play a role in determining the relevancy of your products. That’s why it’s important to add descriptive keywords to your descriptions as well. The description gives you the opportunity to list out product features, technical specifications and give shoppers a reason as to why the product can benefit them.

Categorization – Placing products in product categories is designed to help potential customers navigate their way to your product and match relevant searches. This makes it vital that you select the correct category for your product. Otherwise, you may end up with customers not being able to find what they are looking for in the channel and your products get categorized with the wrong items from competitors and shows up in the wrong searches.

How to start selling on Wish?

Our integration to Wish is based on a xml file integration with up to 49 points of data on each item send, which adheres to Wish’s data feed specifications. We can help import your data from URL, ftp, Shopify, Magento, Woocommerce, Website crawl and many other ways.

import types icon 2020

How to Submit your Feed to Wish:

  1. Register for a Wish Merchant Center account.
  2. Create a Wish feed, using WakeupData’s pre-made template.
  3. Set your Wish connection up. The primary way to send your feed to Wish is by uploading a CSV file inside of the Merchant Center Interface. You can do so by navigating to: Products> Add New Products> Product CSV File.  This will take you to http://merchant.wish.com/feed-upload 

What are the required Feed specifications for Wish?

The feed requirements for basic Wish feeds are based product attributes like:

  • Unique Id
  • Title
  • Quanitity
  • Image url
  • Price
  • tags
  • Shipping

Get more info on Wish feed specifications here.

You should try and ensure you product data is fully optimized, with engaging images, descriptions and titles containing all the relevant attributes to attract shoppers. Get more info below on why WakeupData offers the full toolkit to help you achieve positive results selling on Wish.com.

Why Use WakeupData?

feed template

Feed template with specs

Pre-made channel templates let you create a perfectly structured, channel-ready feed in a matter of minutes.

market api

Center API

Be safe in the knowledge that all your ecommerce campaigns will always be kept up-to-date with you most recent product information.

data mapping

Automated Data Mapping

Automatically integrate and map any product attribute to the relevant field with ease.

image editing

Image Editing Tool

Edit your images in bulk. Crop, resize, add and remove branding, logos and promotions to any product images from within the platform.

import competitor price-1

Import Competitor Pricing

Use our on-demand web crawler to create or enrich your own feed by retrieving product details or monitor competitors pricing strategies. 

edit rules

100+ data edit rules

Use our intuitive interface to update, cleanse and append your feed with over 100 predefined optimization possibilities. 



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